Your East Texas
OUTFITTER

The idea for a premier hunting and outdoor retail store in Tyler, Texas was forged through hard-earned experiences in the East Texas woods, long days in the field, and generations of tradition passed down within the Shafer family. For TJ Shafer and his family, hunting and outdoor life aren’t hobbies—they’re a way of life built on grit, respect for the land, and the responsibility to carry traditions forward. Over years of shared hunts and conversations with fellow sportsmen, it became clear that East Texas needed more than just another store. It needed a place built by people who live it, understand it, and stand behind it. What started as a family vision grew into a mission: to create a no-nonsense, top-tier destination where hunters are respected, quality is non-negotiable, and the outdoor heritage of Texas is honored every day. Rooted in family, hard work, and Texas pride, that mission became a promise to build something real, something lasting, and something worthy of the land and the people it serves.